The Role of Social Media in Forming the Cultural Identity of the Millennial Generation

          Nowadays, social media has developed so rapidly that it influences the daily lives of the millennial generation. Platforms such as Instagram, X (Twitter), TikTok, and Facebook are starting to shift functions as spaces where cultural identities are formed, maintained, and expressed. In this era of globalization, the role of social media is considered very significant in providing a new perspective on the way the millennial generation understands, identifies and promotes their culture.