Write ads
Write with purpose
Examples of Goals in Copywriting
- Download catalog
- WA Chat
- Follow accounts
- Like comment share
- To open the email
- Follow up
- Turnover
3 Foundations in Copywriting
- Understand Your Product
Understand what are the facts about your product color, taste, size.
- Understand Your Buyer
Who is your buyer?
- What events/moments made him think about buying?
- How do they know about your product?
- Understand Your Market
How is your market condition? Usually, market conditions vary, foam also changes.
How to process ideas
- BEBREAKED (multiplied the move because of it)
Example: selling perfume, our perfume smells so good it can make his gold more handsome.
- TRADED ( Reminiscent but relevant )
Example: 3 word move
- BIG PEOPLE IN SMALL SITUATIONS
- A LITTLE PERSON IN A BIG SITUATION
HOW TO COLLECT IDEAS
- AIDA
- PICK UP BRUSH
- CHAPTER
- WHY, WHAT, HOW, WHAT IF
Hypno-Writing Basics
The more in demand with the copy
hypnotize
Why do you need Hypno-Writing?
- For the most part, people are NOT in a state of readiness to buy
- Past the Reptile Brain
Besides WHAT is written, WHO wrote it is powerful
- Be a PERSUASIVE person/ brand/ seller by applying the 6 factors of Persuasion
Factor 1 : Reciprocity
- Give it first, then get it
- Example:
- Because you already received the ebook from me
- Thank you for joining the FREE webinar about...
Factor 2: Commitment, Consistency (SMALL YES)
- People are more easily persuaded if they have been persuaded before.
- People want to be given BIG instructions after following instructions
small
- Example:
- Questions and statements Yes Set
- Simply ... Low commit action: Enter number, click, etc)
- Try to like and comment, before sharing
- Try saving first. Before coming here.
- Build interaction first. "Who is...
- Sell cheap first.. New expensive
- Cross selling, up selling, before the promo session
Factor 3: Social Proof (Middle Law)
- People believe other people's words. Not a seller.
- People believe what other people say (which is similar, which is obeyed, which
trusted). Not a seller.
- Example:
- Testimony
- Statistics
- Best selling!
- Has been bought by
- Has been used by 12345 Business Owners like you
- Another example:
- Watching movies because my friends are watching
- Viral videos are getting watched
- “Which one is the best seller?”
Factor 4: Liking
- Like me, I bought you
- I bought it because I like you
- Example:
- read minds; (Maybe you're the type of person who... )
- Speak according to the buyer's language style
- Support the artist he likes
Factor 5: Limitations
- Rare because of behavior,
- Selling because it's rare
- Example:
- Stay
- Limited
- Just up to
- For you
Factor 6 : Authority (Authorized Figure)
- Authority figure, more heard
- Example:
- Data
- Study
- News piracy
- Research results
- Expert
- Statistics
- Title
- Position
- Certification
Such is the description of the material this time that we got from Mr. Bondan Satria.
