The main account is an account to promote our brand, while a pillar account is an account containing other content, which occasionally sells our brand to increase followers on the main account, to help endorse our main account. Â But the goal is to support the account.
   In optimizing content we need to do:
   1. Rise
   2. Optimizing social media account profiles
   3. Optimizing content
   4. Schedule content as best you can
   5. Track & upgrade