From Mecca to The World: The Soft Power of Hajj and Umrah

In an era of increasingly complex globalization, the concept of soft power is becoming increasingly relevant in international relations. Soft power, introduced by Joseph Nye, is a form of diplomacy that refers to the ability to influence others through attraction and persuasion rather than coercion or military force. Have you ever thought that Muslims for centuries have had the power of soft diplomacy that has always attracted international attention? Starting from Ibn Sina with his brilliant ideas on health that were finally glimpsed by the world, and other Islamic inventors. However, what is the power of Muslim soft diplomacy in this era of globalization that continues to erode as much information as possible?