Strategi Masyarakat Desa Lerep dalam Mempertahankan Eksistensi Sebagai Desa Sadar Wisata

STRATEGI MASYARAKAT DESA LEREP DALAM MEMPERTAHANKAN EKSISTENSI SEBAGAI DESA SADAR WISATA

Akbar Zulvan Faris, Alfina Jihan Nuza, Naelaturrifdah Alfiani, Diah Fitriani, Sinta Dwi Anggraini, Ahmad Ainnul Yaqin, Ahmad Ulul Fadli, Lilis Mu'isyarah, M Fajar Hanif Lutfi Hakim, Mohammad Rizki Ramadan, Dheasyinta Ramandhani, Fitriani Roikhatul Jannah, Ardinto Faiq Nurilham, Najih Mumtaza Zen, Mukti Dian Ningrum

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

akbarzu765@gmail.com

Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Walisongo Semarang,

alfina.jihan@gmail.com

Fakultas Ushuludin dan Humaniora, Universitas Islam Negeri Walisongo Semarang,

rifdaalfiani718@gmail.com

Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Walisongo Semarang,

fitriputri14937@gmail.com

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

sintajepara7@gmail.com

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

ahmadainul389@gmail.com

Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Walisongo Semarang,

emailnyaulul@gmail.com

Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Walisongo Semarang,

lilismuisyarah19@gmail.com

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

mfajarhaniflutfihakim@gmail.com

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

rizrama06@gmail.com

          Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Islam Negeri Walisongo Semarang,

sintadea913@gmail.com

Fakultas Ushuludin dan Humaniora, Universitas Islam Negeri Semarang,

Roikhatuljannah076@gmail.com

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

Ardintofaiq_1902026088@walisongo.ac.id

Fakultas Syariah dan Hukum, Universitas Islam Negeri Walisongo Semarang,

najihmumtazazen@gmail.com

Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Walisongo Semarang,

muktidiand82@gmail.com

Abstrak

Melestarikan adat budaya lokal merupakan hal yang sangat penting dalam mempertahankan salah satu potensi yang di miliki, dengan adanya strategi Pemerintah Desa dan Masyarakat di harapkan mampu meningkatkan peran serta kerjasama dalam berpartisipasi guna untuk mempertahankan kelestarian budaya lokal di Dusun lerep, Desa lerep Kecamatan Ungaran Barat Kabupaten Semarang. Pembahasan ini bertujuan untuk mempertahankan eksistensi POKDARWIS (Kelompok Sadar Wisata) dan juga untuk menganalisis faktor yang mempengaruhi Strategi Pemerintah Desa dan Masyarakat Dalam Mempertahankan Kelestarian Kearifan Lokal di Desa Lerep. Di jurnal ini juga membahas hubugan serta timbal balik antara POKDARWIS dan Pemerintahan Desa Lerep.

Kata Kunci : Strategi Masyarakat, Mempertahankan Eksistensi, Desa Wisata

LEREP VILLAGE COMMUNITY STRATEGY IN MAINTAINING EXISTENCE AS A TOURISM AWARENESS VILLAGE

Abstract

Preserving local cultural customs is very important in maintaining one of the potentials that they have, with the village government and community strategies, it is hoped that they will be able to increase the role and cooperation in participating in order to maintain the preservation of local culture in Lerep Hamlet, Lerep Village, Ungaran Barat District, District Semarang. This discussion aims to maintain the existence of POKDARWIS (Tourism Awareness Group) and also to analyze the factors that influence the Village Government and Community Strategies in Maintaining Local Wisdom Sustainability in Lerep Village. This journal also discusses the relationship and reciprocity between POKDARWIS and the Lerep Village Government.

Keywords : Community Strategy, Maintaining Existence, Tourism Village

Prelimenary

Tourism can be a potential tool that can improve the economy, reduce poverty, diversify the economy, create reciprocal relationships with other sectors and can provide many other benefits for regions that are aware of their potential. Many sectors are related to tourism, so that in tourism development it can involve the community around the tourism development area and provide opportunities for participation in its implementation. One of the participants in this case is a tourism awareness group or what is usually called pokdarwis. Pokdarwis itself is one of the community-based organizations that can assist the Government in socializing and implementing the elements of Sapta Pesona in tourism activities, without exception in Lerep Village.

 Lerep Tourism Village is located in the West Ungaran District, Semarang Regency, which is located at an altitude of 30-940 meters above sea level. Lerep Tourism Village has the following regional boundaries: to the north it is bordered by Bandarjo and Sumur Rejo, to the west it is bordered by Nyatnyono and Ungaran, while to the east it is bordered by Kejidan Kalisidi. Lerep village has eight hamlets, namely Indokilo Hamlet, Lerep Hamlet, Soka Hamlet, Lorog Hamlet, Karangbolo Hamlet, Mapagan Hamlet, Kreteg Hamlet, and Tegalrejo Hamlet. The Lerep tourist village with a population in 2019 of 13,498 people with 6,819 male and 6,679 female gender has a lot of potential, natural wealth and a lot of artistic and cultural wealth such as Puncak Ngipik, Curug Indrokilo, Iriban Tradition, Kadeso Tradition, Gejlug Lesung Dance , etc. Based on the existing problems, the Village Head of Lerep Sumaryadi had the idea to turn Lerep Village into a Tourism Village so that the community's economy could improve. Lerep Village has potential in the field of tourism, so in 2016 Lerep Village crowned itself as a tourist village. The village head of Lerep together with the community develops the existing potential to become one of the tours in Central Java. The tourism potential in Lerep Village is managed by Pokdarwis, so visitors who will visit Lerep Village can contact Lerep Village Pokdarwis. The tourism potential in Lerep Village is based on local wisdom that is educative and natural. The tour packages offered are in the form of education, fun games, to camping.

 For the tourism potential that is offered in this Lerep tourist village, there are quite a number of them: Indrokilo Waterfall, Lerep Indah Hill, Lerep Embung, Watu Gunung, and Ngipik Peak. In addition, the people of Lerep Village have succeeded in developing the available resources into a product that can be sold in the market or packaged in the form of tourism education packages including: Javanese Sugar, Coffee Powder, Milk Soap, Milk Crackers, and Milk Candy. In addition to the above, Lerep Village also has various traditions and cultures that have developed in the community including: Iriban Tradition, Kadeso Tradition, Djajanan Ndeso Market Tradition, Nyadran Tradition, Attractions and cultural arts of Gajlug Lesung.

Result and Discussion

Pokdarwis is an institution at the community level which contains members who have concern and responsibility for tourism potential. Pokdarwis also has a role as a driving force in supporting the creation of conditions conducive to the growth and development of tourism and the realization of Sapta Pesona (safe, orderly, clean, cool, beautiful, friendly, memorable). Pokdarwis also has a role as a driving force for the community to participate in the Tourism Village. With the Pokdarwis, it is hoped that it will increase public understanding of tourism and develop the tourism potential. The community can also participate in the development of the tourist area, so that not only Pokdarwis will benefit but also the community around the tour itself.

The purpose of the formation of Pokdarwis is to develop community groups that can act as motivators, movers, and communicators in an effort to increase the readiness and awareness of the community around tourism destinations or tourist attraction locations so that they can act as good hosts for the development of tourism, and have awareness of opportunities and value benefits that can be developed from tourism activities to improve the economic welfare of the community.

In the tourism village program, the manager is BUMDes. BUMDes has business units such as ketring, tourism, and other businesses. In terms of the tourism unit, it is the tourist village of Lerep. Activities managed by BUMDes include Embung and several other tourist destinations, but the main product is tour packages, which are then run by Pokdarwis. The Pokdarwis relationship with BUMDes is a partner and its operations are not under the direct BUMDes. The contribution of Pokdarwis to the community is very much needed so that in the midst of the community they can live side by side well, because Pokdarwis need and use village facilities such as roads where it is certain that guests or tourists from Pokdarwis need village road access to get to the location. Then there are contributions, if there are risks such as damaged roads, damaged parks or other disturbances.

Pokdarwis and tourist villages are structurally different, Pokdarwis is a partner and non-profit, Pokdarwis only moves tourism awareness through Sebta Pesona. In Pokdarwis there is also a coffee tent where this activity is a form of business unit from Pokdarwis friends. The creation of the tent coffee comes from the opportunity and high demand, the purpose of opening the first tent coffee is to increase cohesiveness in carrying out an activity. The second advantage obtained is the additional income. And lastly, it can promote tourism villages through activities that intersect with tourism.

There was no contribution from Pokdarwis with the village government at first, because from the village government it was enough and proud to see the community being independent when they had activities. However, for social stability to avoid social jealousy and so on, Pokdarwis applies a professional nature by contributing through BUMDes. With the contribution as mentioned earlier, Pokdarwis implements a policy that every income from guests who come will be deducted by one thousand rupiah per person from the set price of the tour package. Then the collected funds will be entered or given to BUMDes as a form of contribution from Pokdarwis for the village.

Talking about strategy, existence and Pokdarwis. Strategy itself means that the overall approach related to the implementation of ideas, planning, and execution of an activity in the short and long term and existence is existence or what is. Meanwhile, Pokdarwis is a Tourism Awareness Group (Pokdarwis) which is a community-based organization that can assist the Government in socializing and implementing the elements of Sapta Pesona in tourism activities. In managing tourism in a rural area, it is necessary to have a strategy where this strategy can be a firm grip for tourism managers so that managed tourism continues to exist and develop.

This Lerep Tourism Village is one of the successful tourist villages managed by villages and communities, and the Village BUMDes is now running well. The success of the community in managing the Lerep Tourism Village is not necessarily without effort, but the result of the consistency of the tourism conscious group which continuously thinks about new strategies and innovations so that village tourism remains attractive so that it continues to exist. In addition to introducing tours in the Pokdarwis village, Lerep hamlet also provides outbound for visitors such as stilt games and also provides other tour packages.

Guyub rukun, cancut tali wanda, saiyeg sak iko kapti maju bareng bangun deso ayem tentrem bagyo mulyo urip mukti. That sentence is a firm grip for the community in advancing the village and is a firm grip for tourism awareness groups which helps the community to continue to consistently advance the village without any strings attached. From these words, they firmly hold on to and continue to think of new innovations for the village. And the word became a community strategy where the Lerep hamlet still exists to this day.

Conclusion

Pokdarwis is an institution at the community level which contains members who have concern and responsibility for tourism potential. Pokdarwis also has a role as a driving force in supporting the creation of conditions conducive to the growth and development of tourism and the realization of Sapta Pesona (safe, orderly, clean, cool, beautiful, friendly, memorable). Pokdarwis also has a role as a driving force for the community to participate in Tourism Villages. In the tourism village program, the manager is BUMDes. However, for social stability to avoid social jealousy and so on, Pokdarwis applies a professional nature by contributing through BUMDes.

References

Guidelines for Tourism Awareness Groups, (Jakarta: Director General of Tourism Destination Development Ministry and Creative Economy, 2012), 16.

Mbah. A. Safrile. 2011. Strategy Increase Cultural Resilience Local in Facing the Flow Globalization. Relations Department International, FISIP, University Airlangga, Surabaya. volumes 24, No. 4 thing: 302-308.