Pokdarwis is an institution at the community level which contains members who have concern and responsibility for tourism potential. Pokdarwis also has a role as a driving force in supporting the creation of conditions conducive to the growth and development of tourism and the realization of Sapta Pesona (safe, orderly, clean, cool, beautiful, friendly, memorable). Pokdarwis also has a role as a driving force for the community to participate in the Tourism Village. With the Pokdarwis, it is hoped that it will increase public understanding of tourism and develop the tourism potential. The community can also participate in the development of the tourist area, so that not only Pokdarwis will benefit but also the community around the tour itself.
The purpose of the formation of Pokdarwis is to develop community groups that can act as motivators, movers, and communicators in an effort to increase the readiness and awareness of the community around tourism destinations or tourist attraction locations so that they can act as good hosts for the development of tourism, and have awareness of opportunities and value benefits that can be developed from tourism activities to improve the economic welfare of the community.
In the tourism village program, the manager is BUMDes. BUMDes has business units such as ketring, tourism, and other businesses. In terms of the tourism unit, it is the tourist village of Lerep. Activities managed by BUMDes include Embung and several other tourist destinations, but the main product is tour packages, which are then run by Pokdarwis. The Pokdarwis relationship with BUMDes is a partner and its operations are not under the direct BUMDes. The contribution of Pokdarwis to the community is very much needed so that in the midst of the community they can live side by side well, because Pokdarwis need and use village facilities such as roads where it is certain that guests or tourists from Pokdarwis need village road access to get to the location. Then there are contributions, if there are risks such as damaged roads, damaged parks or other disturbances.
Pokdarwis and tourist villages are structurally different, Pokdarwis is a partner and non-profit, Pokdarwis only moves tourism awareness through Sebta Pesona. In Pokdarwis there is also a coffee tent where this activity is a form of business unit from Pokdarwis friends. The creation of the tent coffee comes from the opportunity and high demand, the purpose of opening the first tent coffee is to increase cohesiveness in carrying out an activity. The second advantage obtained is the additional income. And lastly, it can promote tourism villages through activities that intersect with tourism.
There was no contribution from Pokdarwis with the village government at first, because from the village government it was enough and proud to see the community being independent when they had activities. However, for social stability to avoid social jealousy and so on, Pokdarwis applies a professional nature by contributing through BUMDes. With the contribution as mentioned earlier, Pokdarwis implements a policy that every income from guests who come will be deducted by one thousand rupiah per person from the set price of the tour package. Then the collected funds will be entered or given to BUMDes as a form of contribution from Pokdarwis for the village.
Talking about strategy, existence and Pokdarwis. Strategy itself means that the overall approach related to the implementation of ideas, planning, and execution of an activity in the short and long term and existence is existence or what is. Meanwhile, Pokdarwis is a Tourism Awareness Group (Pokdarwis) which is a community-based organization that can assist the Government in socializing and implementing the elements of Sapta Pesona in tourism activities. In managing tourism in a rural area, it is necessary to have a strategy where this strategy can be a firm grip for tourism managers so that managed tourism continues to exist and develop.
This Lerep Tourism Village is one of the successful tourist villages managed by villages and communities, and the Village BUMDes is now running well. The success of the community in managing the Lerep Tourism Village is not necessarily without effort, but the result of the consistency of the tourism conscious group which continuously thinks about new strategies and innovations so that village tourism remains attractive so that it continues to exist. In addition to introducing tours in the Pokdarwis village, Lerep hamlet also provides outbound for visitors such as stilt games and also provides other tour packages.
Guyub rukun, cancut tali wanda, saiyeg sak iko kapti maju bareng bangun deso ayem tentrem bagyo mulyo urip mukti. That sentence is a firm grip for the community in advancing the village and is a firm grip for tourism awareness groups which helps the community to continue to consistently advance the village without any strings attached. From these words, they firmly hold on to and continue to think of new innovations for the village. And the word became a community strategy where the Lerep hamlet still exists to this day.
Conclusion
Pokdarwis is an institution at the community level which contains members who have concern and responsibility for tourism potential. Pokdarwis also has a role as a driving force in supporting the creation of conditions conducive to the growth and development of tourism and the realization of Sapta Pesona (safe, orderly, clean, cool, beautiful, friendly, memorable). Pokdarwis also has a role as a driving force for the community to participate in Tourism Villages. In the tourism village program, the manager is BUMDes. However, for social stability to avoid social jealousy and so on, Pokdarwis applies a professional nature by contributing through BUMDes.
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