Mandalika in Lombok – The New Prospective Tourism Area!

Indonesia is famous for its natural wealth and the hospitality of its citizens. Apparently, Indonesia Tourism is taking a role in the creative industries. There is a bunch of uniqueness in their culture which people from overseas have never seen. A lot of provinces in Indonesia have their different natural wealth and culture as well which attracts people to come there. Ultimately, it urges the presence of the Wonderful Indonesia Organization to promote every destination in Indonesia for domestic and international tourists. Every year, Indonesia is visited with a massive number of tourists. In the process of promoting the destinations, it needs some effort and ideas on how to keep attracting the tourists that always come to Indonesia. 

Recently, Lombok has been on the rise in the world’s news topic. There are plenty of places and cultures in Lombok which makes them worth visiting. One of them is the traditional Lombok cloth that is produced by the local communities. Mandalika, is a coastal resort area and a special economic zone located in the Central Lombok Regency island in West Nusa Tenggara province of Indonesia. Mandalika International Circuit has been recently inaugurated and the international event of World Superbike Championship is being held there.  With this sport event, the audiences from around the world will come to Lombok to support their favorite racer. Additionally, it indirectly boosted the economy in Lombok a little by little. The New Mandalika Circuit itself has been made with the international standard that will shift the international market to Lombok. This movement of the market will directly increase the growth of the creative economy industry as well in Lombok. Also, all their needs are supported by the local communities. Few people must be wondering how that boosts the economy. In my opinion, there is a small chance that the people who come to Lombok will not bring any souvenirs to go back to their hometown. They must come to Lombok to have a short vacation, spend a little time to enjoy the beauty of Lombok, and also buy some traditional souvenirs there. 

As already known, the creative industry in Indonesia has the highest contribution to Indonesia’s GDP of US$9 billion and also creates more job fields in that sector. One of the ways to implement the concept of the creative industry as well as creative economy is to create wellness tourism in the tourism area. In this case, the marketing and promotion event of WSBK itself has already created an awareness for everyone, also it is admitted as a sport tourism. In addition, sport tourism refers to travel which involves the participating in a sporting event while staying apart from the tourists’ usual environment. Mandalika circuit is expected to be the foundation where the creative industries will start to grow. Besides sport tourism, Wellness tourism is also essential, it is where the tourists travel to maintain their health and quality of life by doing some activities, such as day spa, hotel spa, pilates, etc. These activities would be more interesting while seeing the Lombok’s natural beauty. In the Mandalika resort area in Lombok, it will be a huge fascinating destination. With the commitment to support the creative industry from everyone, Indonesia’s creative industry will become broader than before.