The next lesson deals with negative aspects. Specifically about the football diplomacy between Japan and Germany. In the process of public diplomacy, in theory, football diplomacy can be understood as a diplomatic action that can be done by states and non-actors using football as a medium to it is a tool. For a government, football can be used as a tool to demonstrate its superiority or improve its image vis-Ã -vis other countries. Apart from the government as a representative of state actors, the existence of non-state actors including players and sponsors also play an important role that can affect the nature of the country.
As part of the Germany-Japan match, the Japanese players demonstrated how footballers should behave while participating in the World Cup. As the parent responsible for organizing the World Cup in Qatar, FIFA has been committed from the start to following the rules set by the Qatari government. One of them is the banning of LGBTQ symbols in the public sphere. The Japanese team, as one of the participants in the FIFA World Cup, has not shown any movement against this law from the beginning. Instead of dealing with the politics of the Qatari government, the Japanese players chose to focus on the football they were playing. Meanwhile, unlike in Japan, Germany's national team players since before the tournament have often challenged the Qatari government's LGBTQ ban. Most notably, during the team photo session at the start of the match against Japan, all the German players protested. Many saw the move as a form of protest by German players against the ban including including a rainbow symbol followed by the words "one love" on the armband that will be used by Manuel Neuer. In fact, for the Qatari government, the existence of the Rainbow symbol on the arms of the captain of the players is a form of LGBTQ campaign in the public sphere. Apart from German players, German players also protested against the Qatari government's policy. This can be seen from the fact that one of the German fans is filming with a rainbow symbol and the words "one love" in his support. Ironically, the film's sponsor is Nancy Faeser, who is currently Germany's interior minister.
Also, Japanese fans showed the opposite. Instead of doing the same to the German fans, the Japanese fans chose to pick up the trash that was littered in the stadium of the Germany-Japan match. The actions of the German and Japanese players and supporters during and after the match sparked conflicting public opinion. This can damage the image of both countries. If you look at the behavior of German players and supporters, it is not wrong to think that Germany is a proud nation. German pride is not only seen in the actions of Antonio Rudiger, but also in the determination of their players and supporters to protest against the rules set by the Qatari government. Apart from being arrogant, Germany's behavior also shows that this country does not respect Qatar's sovereignty at all. Various protest efforts to get the Qatari government to change the law banning LGBTQ symbols are nothing more than a test of colonialism. Basically, it can be said that Germany forced Qatar to implement the law according to Germany's demands. In terms of sovereignty, it is not right for a country to force other countries to change the rules related to its territory. Germany should know that while in Qatar it is legal to obey the laws of Qatar. Meanwhile, if you look at the behavior of Japanese players and supporters, it is not an exaggeration to call Japan a more developed country than Germany. After the match, many netizens praised Japan. Although Germany should receive a lot of criticism. In the end, Japan's victory over Germany was not just a football victory. And successful in the practice of football diplomacy. (Pradana, 2022)
The merits of Qatar as the hosts of the 2022 World Cup is a topic that is still being discussed. This game is the most awaited for football fans all over the world, all the spectators from different countries come to watch this game. This certainly brings benefits and has a great impact on the economy of the country. However, the international football tournament held in the Middle East is said to be the most expensive World Cup. The Qatari government has approved funding for the 2022 World Cup. Starting with spending IDR 15.4 trillion to build seven new stadiums and renovate old ones. In addition, hundreds of billions of rupees have been allocated to improve transport, housing, security infrastructure and communications. This includes building new airports, railways, roads and hundreds of hotels. This year's international tournament is expected to attract more than five billion people, with more than one million watching the game in Qatar. The benefit of the state of Qatar in this calculation can reach IDR 59 billion. The 2022 World Cup event is building the economy of this Middle Eastern country. Public enthusiasm will also have the opportunity to increase the income of the State of Qatar. Income received from tourists who spend their money on tickets and merchandise, accommodation, food and drinks, and sightseeing. The Fédération Internationale de Football Association, also known as FIFA, is also benefiting from the 2022 World Cup. This benefit is worth at least 4.7 billion dollars, which is more than 72 billion rupees. According to Forbes, FIFA's profits from the sale of media rights alone amount to at least $2.64 billion. In addition, ticket sales for all matches are owned by FIFA's subsidiaries. However, FIFA will cover the tournament costs for Qatar up to US$1.7 billion, and this figure includes awarding the winning team, amounting to US$440 million. Although Qatar has not received the right to receive money from the football team, it still receives a lot of media from around the world. This is used by the government by building infrastructure to open up trade and investment opportunities in many countries. (fortuneidn.com, 2022)
Countries with media rights
The World Cup event, which is considered as the most spectacular party, has the full potential to boost the economy of the host nation as well as the global economy. Qatar 2022 World Cup is about to start. Specifically, the broadcasting rights of the World Cup are held by the broadcasters of the EMTEK group, mainly satellite television or to the home (DTH). Nex Parabola, which holds the exclusive broadcasting rights, will broadcast 64 World Cup matches on two channels, namely Champions TV World Cup. The EMTEK team will broadcast all matches of the Qatar 2022 World Cup since the qualifying round. Broadcasting programs will be broadcast free of charge on four television channels under it. These four Indonesian television channels (SCTV, Indosiar Channel, Mentari TV) are willing to pay a large amount of money to buy broadcasting rights for the World Cup. Naturally, the EMTEK team also got the big advantage of having the broadcasting rights for the previous World Cup. In fact, football is one of the most popular sports in Indonesia, which is always full of fans and fans. Apart from free live TV broadcasts, the Indonesian public can also watch the 2022 FIFA World Cup through the Nex Parabola subscription satellite service. Includes watching the 2022 FIFA World Cup via a paid Video streaming service. The price of the 2022 World Cup subscription package on Video for all devices is IDR 89,000. If you watch the previous broadcasts, each TV channel will have its own broadcast schedule including the games they will show. Therefore, in the 64 matches of the World Cup, it will be distributed between the four television channels above. Vidio.com itself will show all the matches of the 2022 World Cup from the first round to the final. Meanwhile, SCTV and Indosiar will exclusively broadcast all the matches as they enter the round of 16. The Qatar 2022 World Cup itself will have 32 teams. The tournament will be held in eight stadiums in five different cities. Thirty-two teams will take part in the biggest football tournament in Europe (13 countries), Asia (6 countries), Africa (5 countries), Central and North America (4 countries) and South America (4 countries). The World Cup is an event that many people are waiting for.
The football festival, which takes place every 4 years, is really a stage for many of the world's football players to show their skills, so it is not surprising that hundreds of thousands of tourists come to see the biggest football tournament in the world. In fact, Qatar has even built another building to accommodate the hundreds of thousands of tourists who will come to their country during the World Cup. For those who cannot be in the stadium themselves, watching all the World Cup matches on TV is the best option. Apart from Indonesia and EMTEK Group who bought broadcasting rights for the World Cup, many countries around the world also have broadcasting rights for the 2022 World Cup. One of the first countries in the world to buy broadcasting rights for the World Cup. is the United States through the television channel FOX. Several Southeast Asian countries such as Indonesia, Malaysia, Brunei, the Philippines, Cambodia and Timor Leste have bought broadcasting rights for the World Cup. Meanwhile, it was rumored that the Vietnamese media did not have the right to broadcast the World Cup. The reason is that the price of World Cup broadcast rights is considered too high. In a statement, The Thao 247 reported that Vietnamese soccer players are concerned about the World Cup broadcast rights. In fact, the price of the 2022 World Cup broadcast rights in Vietnam is 15 million USD, or more than 350 billion Dong, or about 223 billion IDR. In total, there are 64 games, so every game has a strategic prize of IDR 3.5 billion. (Zakawali, 2022)
About 216 countries have bought Qatar 2022 World Cup broadcast rights. This license is not only for television, but there are also licenses for radio and internet broadcasting. According to the number of countries that have bought media licenses for the 2022 World Cup in Qatar, only a few countries have revealed how much they paid for the licenses. The Sports Authority of Thailand (SAT) has signed an agreement with FIFA to pay $33 million (517 billion at the exchange rate of 15,692 rupees / USD), or about 1.2 billion baht, for Live broadcast rights for matches 64 all. of the World Cup 2022. This was revealed by SAT Governor Kongsak Yodmanee according to bangkokpost.com on November 17, 2022. This is seen as a confirmation for Thai football fans that they will be able to watch the game free game, after a few weeks. Uncertainty about the SAT grant framework for seeking funding and paying for media rights. On October 26, Vietnam Television (VTV) announced that after months of negotiations, the public broadcaster will exclusively live the biggest soccer tournament in Vietnam, the 2022 World Cup. VTV has received the right to broadcast all related media. world 2022. Cup in the region of Vietnam, including the right to broadcast on television (terrestrial, cable, satellite, Internet Protocol Television) and radio and mobile and Internet platforms, and services over the top (OTT) included. Therefore, the 64 matches of the tournament will be broadcast on VTV2, VTV3, VTV5 and VTV Can Tho channels, as well as through its VTVGo app. According to thestar.com, VTV refused to disclose the price of the contract, but sources say that the national broadcaster will spend less than USD 15 million (236 billion IDR), which is USD 3 million more cup. 2018 thanks to the support of customers and partners. Among the countries in Southeast Asia, Indonesia and Thailand are the two countries with the highest price for the broadcasting rights of the World Cup 2022. This is based on the agreement with FIFA through its distributors, Infront of Sports and Media. According to PPTV, Indonesia is the first most expensive country in terms of the cost of the 2022 World Cup broadcast rights that will be paid by broadcasters or licensees. Emtek, as the broadcast rights holder for the 2022 World Cup in Indonesia, paid IDR 636 billion for 64 matches and many other FIFA competitions broadcast by SCTV, Indosiar, MOJI, Mentari TV, Video and Nex Parabola (from the television world cup. Champions). This price is not different from that paid by VIVA Group as the media manager of the 2014 World Cup, namely Rp. 600 billion. But unlike the VIVA Group, Emtek has agreed to broadcast rights for the 2022 World Cup and other FIFA competitions (including the 2023 U20 World Cup in Indonesia) a few weeks before the finals. From a commercial point of view, holders of World Cup media rights will reap huge benefits. FIFA reportedly pocketed $3 billion in revenue from World Cup broadcast rights. This fund will be the largest of the various ways FIFA earns money. (Khadaffi M, 2022)
International geopolitical marketing strategies
Despite protests and boycotts and other challenges surrounding this year's World Cup, the event is still going strong and attracting the attention of consumers. Budweiser's parent company, Anheuser-Busch, InBev, plans to pay $170 million to support the 2026 World Cup. So the bottom line is that as politics continue to heat up around the world – and consumers are looking for brands that reflect their values – the need to be ready is even greater. more important. Winning styles come first and leaders must develop a strategic plan for how to handle difficult political situations. need to think long term about this, in the United States. Some states have begun restricting the right, the most serious of which is abortion. This seems to be the beginning. (Karlovitch, 2022).
The wonder of the 2022 World Cup begins on the evening of the opening ceremony. The Hollywood actor, Morgan Freeman, with his unique voice, appeared on stage, opening the silence in the middle of the beauty of Al Bayt Stadium. Interview with Ghanim Al-Muftah. A disabled character, this entrepreneur and inventor was born with caudal regression syndrome, a rare condition that disrupts the development of the lower spine. Then Ghanim Al-Muftah was heard reciting the above verses from the Holy Quran, i.e. the 13th verse of Al-Hujurat. This verse seems to have inspired the main theme of the event, which is "meetings for all people, resolving differences through humanity, respect and inclusion". This shows the da'wah of Islam when it shows an inclusive face. (Ramadhani M, 2022)
