Indonesia's Gojek Will Be "The Next Amazon"?

At the early embarkment of disruptive economy, I ever wrote (can be read here) that this disruptive economy can be seen as the sharing economy. Since it does not only disrupt the traditional or conventional market, but also denotes the notion of sharing.   

The example of that is in the practice of online ride-hailing apps. Anybody can be online taxi driver even though s/he doesn't have a car rent company nor registered as the employee.  

The sharing economy seemingly gives the trail to empower the economy and the distribution of the wealth. But I was totally wrong.   

Back to Amazon, the online bookstore by having customer data started to push harder to the book publisher whose books are sold in the platform. Amazon wanted their sales percentage. If they don't comply, the purchase button would disappear or even their book list.   

Wait a second here. Does it seem like a monopoly? The power to manage the market.   

If you do remember, how many ride hailing apps appear in Indonesia? There were Uber, Grab, Gojek, Blu-Jek, Lady-Jek, JegerTaksi, and many more. But how many that still exists today?   

Today is the rise of logistics industry. Influenced by the tech, now we're seeing a lot of logistics & package delivery companies like JNE, J&T, Wahana, LionParcell, Tiki, SAP, and a lot more. But in 10-15 years to come, how many of them that can be survived and still exist?     

In Amazon, the idea of monopoly is prohibited to use. The term of market share is replaced by "market segment share." They don't want to be seen as bluntly and brutally monopolize the market at the verbal level at least. But the conduct shows the different direction.   

If you open Gojek, you won't only see the menu or buttons to order bike or taxi car. It's more than that. Gojek apps is not only to hail a cab, it's also payment apps, delivery apps, healthcare apps (which you can buy medicines, consult with doctors, and so on), banking apps, and many more. 

Can you imagine how big the data acquired by Gojek from that various of businesses? Your preference of apple over mango matters in every aspect of the business. What is told to you is to make customer decision better, but what happens is to manage customer decision.     

If Gojek is willing to partner-up with a party in Indonesia to win the governorate election, it will have a high chance that the candidate would win. Gojek has the unprecedented biggest data profiling of the customers for political use.