1.Identifying the target audience.
The first step to effective communication is to determine who is the target. (Nardo, n.d.)
2.Select channels.
One of the most important considerations facing management is the choice of marketing distribution channels. All other marketing choices will be influenced by the chosen channel. The corporation must actually choose or select the distribution channels to be employed in order to deliver goods and services from producers to consumers, as mistakes in the selection of distribution channels can impede or even prevent the distribution of goods or services.(Nurbaity, 2004)
3.Estabilish budget
After the advertising objectives are set, then the required advertising budget must be created. This job is not easy because the direct result of advertising is not like selling a product.(Milazzo et al., 2008)
4.Do Intense Interaction with Consumers
Consumer perceptions of reliability are based on experience, or rather, on a series of transactions or interactions that met their expectations for the quality and satisfaction of the products.(Meliana et al., 2013)
4. Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix. Setting the total promotion budget and mix.
When a product is launched, the company's efforts are required to provide information to consumers about everything related to the product, including the name of the product, its advantages over other similar products, where the product is sourced from, and the manufacturer. of the product. This information is intended to remind consumers of the Company's products. All information about the product is packaged persuasively and oriented to the target audience in a form of communication called advertising. Advertising is product-related communication between producers and consumers, the purpose of which is to influence consumer behavior when consuming a product.(Wehalo & Zahara, 2015)
One component of marketing is advertising is one of the elements of marketing while marketing is communication and communication is also marketing or marketing.(Irmal, 2017). The objectives of advertising activities can be expressed both quantitatively (increasing sales volume) and qualitatively (creating a positive image of the company and its offerings). All of these goals can be achieved through promotional advertising, public relations, use of the brand, and participation in promotional events.(Felicia, 2010)
The objectives of advertising activities can be expressed both quantitatively (increasing sales volume) and qualitatively (creating a positive image of the company and its offerings). All of these goals can be achieved through promotional advertising, public relations, use of the brand, and participation in promotional events.(Felicia, 2010)
factors that affect the design of the promotion mix.
The marketing mix is a marketing strategy for disseminating information, introducing products or services, encouraging consumers to provide and even creating personal preferences for the product's image. Therefore, the marketing mix is considered as one of the most promising strategic elements in product marketing. The marketing mix strategy is: Product, price, promotion and location play a very important role, especially in conditions of increasingly fierce competition and developments in demand for goods. In today's highly competitive market, especially in the buyer's market, price and sales promotion play a very important role, especially in building customer loyalty and loyalty..(Philp, 2002)
The marketing mix which consists of product price location and promotion is one of the marketing strategy tools used to combine these factors to maximize the success of a companys marketing activities. It must be understood (Utami & Firdaus, 2018)
There are several factors to consider when setting sales goals that affect sales:
1. Internal factors; a) product or service quality b) services offered c) sales commissions given d) sales activities e) promotional activities f) price
2. External factors; a) Changes in consumers b) Emergence of new competitors c) Influence of psychological factors d) Changes or new actions in government policies e) Opportunities of competitors school(Tanjung, 2018)
