STP marketing is one of the greatest marketing models used by companies developed across industries. The term STP is an acronym for segmentation, targeting, and positioning. This advertising model is mostly used to tailor strategies focusing on customers, discovering, and optimizing your marketing efforts.
Since the invention of this strategy, it has taken over the airwaves across the business industry. Marketers use it to refine their strategies and get the best from their efforts. A good STP marketing example helps you to apply all the marketing principles and the required marketing mix to generate reliable plans.
Before going into more detail, we need to elaborate further on the STP model and why you need to implement it in your marketing strategy. Let's get started!
What is STP?
Segmentation, targeting, and positioning are strategies by which marketers create marketing segments to attain a particular competitive edge to apply in marketing. The model aids in discovering the optimal target audiences and segments to determine the segments that matter most. It helps the business stakeholders position their brand identity in the required segment to perform better.
The STP model is generated from a total of three different steps. They are segmentation, targeting, and positioning. The ultimate goal of this strategy is to discover all the profitable marketing segments for a given business to increase its profitability of the given business. When you use this strategy to tailor a marketing model, you mainly focus on your target audience.
This is triggered by the strategy mainly focusing on addressing customer needs and addressing them in the best possible way. It works by painting the exact pictures of your customers, allowing you to understand your customers better. Note that getting to understand your target audience is a crucial aspect of digital marketing.
The model helps you to deliver directly to your customers and address their specific needs. As a result, it becomes easier for you to win potential clients in the long run.
Segmentation in the STP Model
In the STP model, segmentation refers to marketers' processes or actions to divide a comprehensive market size. This is done mainly through research or analytics to make the market size easy to dominate and attract potential customers. Marketers stand a better chance provided that they have a better understanding of the market audience.
Why do you need to segment your market? The reason is very precise. It's obvious that you cannot offer your products to everyone. Even though segmenting is key in helping you understand your audience better, it can also restrict you from getting access to other market opportunities. This mostly happens when you dilute your segments too much.
The more you create smaller segments, it becomes difficult for the organization to achieve its marketing goals. However, you can choose to start with a niche segment because it has a lot of potentials and can heavily impact the success of your marketing strategies. Before you get down to segmenting your audience, you need to start by understanding the goals of the business.
