Through creative economy, information about the importance of sustainable living and supporting local produce can also be easily spread among the communities. Kebun Kumara, a start-up that was established in 2016, has been actively doing this on their social media. A learning farm facility for all ages located in the outskirts of South Jakarta, Kebun Kumara's mission is to educate people about the importance of organic planting and to help revive Indonesia's reputation as an agrarian nation. They regularly hold workshops about permaculture, composting and recycling.
The existence of these start-ups has transformed the face of agriculture in Indonesia. They exist not just to help farmers in improving their businesses, but also to educate customers about the importance of sustainable living in facing today's global challenges. Through them, we learn to pay more attention to our food and find balance with nature.
Indonesia's creative economy---and its start-ups---are still growing and it may need some time until they can really help in getting the attention of young people to get involved in agriculture, as changing the long-existing negative stigma on farming in younger generations is not instant work. However, if we are willing to continue expanding on our current fruitful efforts and improving from their shortcomings, our youths may be able to birth a new, positive perspective on working in the agricultural sector and find themselves involved in it too.
Writer: Muhammad Ficky
AFOSP Intern
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