Sounds great, but how can I get in? What if I don't have any experience?
Don't worry, you can be a complete newbie. Despite fierce competition, the market suffers from staff shortages. More and more brands are investing in digital promotion, budgets are growing, agencies are multiplying. And there are not enough people.
Many companies are ready to hire juniors and invest in them. At first, it is quite costly, but it lets them train employees in accordance with corporate standards.
If you are scared to apply for a junior position, you can still apply for an internship. Agencies regularly hire interns, and brands are likely to hire an assistant even if they don't have an open position.
Money
Salary in digital is often tied to KPIs (performance indicators) set by the employer. It's a great opportunity for companies to evaluate everything financially and calculate the ROI of the specialists. And employees can easily influence their income.
Where to study?
Degrees in advertising, PR, and marketing can be considered relevant. But it is also important to keep in mind that technologies are constantly evolving, some tools are losing their relevance and academic education is not designed for such quick transformation.
The good news is that digital employers usually don't ask their candidates to have a particular university degree. People from different backgrounds can work in digital marketing.
If you graduated from a well-known university, it usually means that you can easily learn even if your degree is in a completely different field.
The employer will appreciate your interest if you have taken additional courses to get an idea about the tools in advance. There is an even easier learning approach --- you can read blogs of agencies and brands on specialized sites, where experts write about the latest market news and important cases from their practice.
What is important?
1. To be flexible
In digital marketing, everything is constantly changing, so you need to adapt quickly to this by using new tools, trying fresh formats, and learning new things.
