Technology Revolutionizing MICE Events Worldwide

MICE (Meeting, Incentive, Convention, and Event) is an industry that will not subside. This industry is important in a nation's economy, not just in Indonesia, but all the countries of the world. It starts with tourism, business, events, meetings, conferences, etc. Since the pandemic covid 19 in 2019, many organizing agencies have thought of still holding events. Then, technology is the answer to still holding events during a pandemic.

Revolutionizing technology makes a good impact, especially for the MICE industry. Many event organizers use technology during the pandemic, and they can use it because there's a revolutionizing technology. The people behind the revolutionizing technology are the most respected for these things. The revolution of technology can be seen at the event held during the pandemic. They are using an online platform that can be seen worldwide.

Since the pandemic covid 19, there have been so many trends in the revolution of technology, for the example as trends are Hybrid and Virtual Events, which an important trend in the MICE industry, especially when during the pandemic, 5G technology growth makes maximum the management of an event. Mobile event application, this application can be an important tool for the participants for accessing information. Real-time voting and interactive apps can be an option to increase engagement and interaction among participants so that the event becomes more lively.

Minister of tourism & creative economy, Sandiaga Uno said "Digital technology in Indonesia has become a backbone and an opportunity for all of us to develop business fields by exploiting all existing potential, including opportunities for tourism business actors." From his words, we know that the revolutionizing of technology is helping the MICE industry to develop business.

The MICE (Meeting, Incentive, Convention, and Event) industry is crucial for national economies worldwide. Despite challenges posed by the Pandemic Covid 19, technology has played a pivotal role in enabling events worldwide to continue. Revolutionizing technologies, such as Hybrid and Virtual Events, 5G technology, and mobile event applications, have allowed event organizers to adapt and engage participants effectively. Minister Sandiaga Uno recognizes digital technology's impact on business development, emphasizing its importance for the MICE industry. So, the revolutionizing of technology positively impacts the organizer and the participants.