If you're going to succeed in a service business, you've got to know why people come to you for services and what you can do to satisfy them. If you run a janitorial business, say, you've got to know that people like shiny floors and sparkling porcelain. If you're a divorce lawyer, you've got to know your client not only wants a big settlement and alimony, but also wants his or her ex to suffer. Fiction writing is a service business. Before you sit down to write a damn good novel, you ought to know what your readers want. If you were writing nonfiction, what your readers want would depend on the kind of book you're writing. A self-help book on how to get rich will have chapters on keeping faith in yourself, sticking to it, stroking the IRS, and so on. A sex manual should have lots of pictures and make exaggerated claims about the spiritual growth of the practitioners of the prescribed contortions. A biography of Sir Wilbur Mugaby should deliver all the scandalous facts of the old reprobate's life. If you were going to write a nonfiction book, you would concern yourself mainly with informing the reader. A nonfiction writer makes arguments and relates facts

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