Ladies and Gentlemen
The developments of information technology have been entered Not only in urban areas, but also in rural areas. People in rural areas are currently doing a lot of their business through the digital economy. The impact of digitalization in rural areas can create a small-scale digital economy.Â
From this impact, rural communities who run businesses can promote their products easily through WhatsApp status, telegram group, Facebook, and Instagram. For the real example, a seller of boba blonceng soft drink products, market and promote this product through the media account.
Ladies and Gentlemen
Broadly speaking, if we use the SWOT analysis method for the businesses of rural communities through small-scale digital businesses have several assessments that must be considered. The advantages of a small-scale digital economy in a village are:
- The business can be managed independently at any time (24 hours),
- It can market to the customers more effectively and efficiently,
- It doesn't require large costs.
And for the disadvantages are: frequent fraud occurs due to the absence of legal clarity between the seller and the buyer, and the absence of goods delivery services, but it can be done by Cash on Delivery (COD) by the seller himself.
Ladies and Gentlemen
It is undeniable that every business in the present era must be sensitive and start using technology for more effectively engage the customers. The power of the internet is not just for chatting and playing games, but it can be used as a new business opportunity. So, as a rural community must use the technology to develop their small-scale business into the digital economy and it's called Rural Microeconomics Based on Digital
Well, I think it's enough from me. That's all my speech. Thank you for your attention and see you next time.
Wassalamualaikum Wr. Wb.
