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Feddy Wanditya Setiawan
Feddy Wanditya Setiawan Mohon Tunggu... Lecturer, Strategic Researcher

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The Unbeatable Strategy! How Airlines Stay at the Top of Global Reputation or Fall Into Oblivion

21 Maret 2025   15:00 Diperbarui: 26 Mei 2025   18:34 251
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.
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Airlines Maintaining Global Reputation Amid Fierce Competition [i. prompt kuratorial AI by Feddy WS, 2025]

Final Verdict: The Blueprint for an Unshakable Global Reputation

To maintain a world-class reputation, airlines must adopt a multi-dimensional approach, combining customer-centric strategies, operational excellence, and financial resilience.

> Skytrax Ratings -> Enhance service consistency & luxury experiences

> NPS Strengthen customer loyalty through seamless experiences

Brand Perception -> Shape a positive airline image via PR & digital strategies

> Operational Excellence -> Optimize safety, timeliness, and efficiency

> Financial Performance -> Ensure profitability & long-term sustainability

The Ultimate Recommendation:

Airlines that master this integrated strategy will not only sustain their global reputation but also dominate the industry for decades to come. The choice is clear: adapt, innovate, or be left behind.

> Will your airline rise to the top or fade into history? The future depends on the actions taken today.

References

  • Skytrax. (2023). World Airline Awards 2023: The Global Benchmark of Airline Excellence. Skytrax Research Ltd.
  • Bain & Company. (2020). Net Promoter System: Loyalty Insights for Growth. Bain & Company Inc.
  • Forbes. (2021). The Importance of Brand Perception in a Competitive Airline Market. Forbes Media LLC.
  • International Air Transport Association (IATA). (2022). Annual Review 2022. IATA Publications.
  • Deloitte. (2023). Global Aviation Outlook: Reimagining Growth and Efficiency. Deloitte Touche Tohmatsu Limited.
  • CAPA – Centre for Aviation. (2022). Operational Performance and Airline Profitability: Key Industry Metrics. CAPA Analytics.
  • Harvard Business Review. (2019). Why Customer Experience Still Matters in the Airline Industry. Harvard Business Publishing.
  • McKinsey & Company. (2023). Fueling the Future: Sustainable Aviation and Carbon-Neutral Growth. McKinsey & Co.
  • Indonesian Ministry of Transportation. (2021). Aviation Safety and Operational Guidelines in Indonesia. Directorate General of Civil Aviation, Republic of Indonesia.
  • Garuda Indonesia Annual Report. (2022). Financial and Operational Performance Review. PT Garuda Indonesia (Persero) Tbk.
  • CNBC International. (2022). Why Some Airlines Are More Resilient Than Others. NBCUniversal News Group.
  • The Jakarta Post. (2023). Southeast Asia’s Airline Recovery: Lessons from the Pandemic. PT Bina Media Tenggara.
  • PwC. (2020). Airlines 2020: Achieving Financial Resilience in a Turbulent Sector. PricewaterhouseCoopers International Ltd.
  • ICAO (International Civil Aviation Organization). (2021). Safety Report 2021: A Global Aviation Analysis. United Nations Specialized Agency for Aviation.
  • Bloomberg Businessweek. (2022). How Airlines Leverage Data to Drive Profit and Loyalty. Bloomberg L.P.
  • Statista. (2023). Airline Industry Revenue Worldwide from 2009 to 2023. Statista Research Department.
  • APEX (Airline Passenger Experience Association). (2022). Customer Satisfaction and Experience in Modern Aviation. APEX Media.
  • Transport & Environment. (2021). Aviation and Climate Change: Pathways to Sustainable Flight. European Federation for Transport and Environment.
  • The Economist. (2022). Airlines in Crisis and Recovery: Navigating the New Normal. The Economist Group.
  • Kementerian BUMN RI. (2022). Transformasi Bisnis Maskapai Nasional dalam Era Disrupsi Digital. Kementerian Badan Usaha Milik Negara Republik Indonesia.
  • Center for Aviation Studies, Universitas Indonesia. (2023). Strategi Maskapai dalam Meningkatkan Reputasi Global dan Kinerja Operasional. Fakultas Teknik UI.

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