> Enhance the customer experience journey beyond just flights [booking, airport services, post-flight care].
> Offer personalized loyalty programs to reward frequent travelers.
> Resolve customer complaints quickly to prevent reputational damage.
> Implement AI-driven customer service solutions for real-time issue resolution.
Recommendation:
Regularly track NPS scores and identify pain points in the customer experience funnel to prevent churn and strengthen brand advocacy.
3. Brand Perception: Controlling the Airline's Image
Brand perception influences passenger choice, investor confidence, and global partnerships. It is shaped by media coverage, online reviews, and marketing efforts.
Key Strategies for Airlines:
> Build a strong digital presence through engaging content and influencer partnerships.
> Leverage corporate social responsibility [CSR] initiatives to strengthen brand goodwill.