Industries including real estate, travel, and tourism are being revolutionized by the capacity to provide virtual tours using AR/VR systems. Real estate apps let users virtually tour homes in a 3D environment, therefore experiencing the layout and style without actually visiting the site.
Travel applications can also provide users with virtual tours of attractions, hotels, and sites, helping them to know what to expect before their journey. These virtual reality encounters offer insightful data that improves decision-making and raises consumer involvement and confidence.
Marriott Hotels, for example, has included VR in its app to provide virtual tours of rooms and facilities, therefore enabling guests to "visit" the hotel prior to arrival. Longer engagement times and closer consumer relationships are promoted by this type of immersive content.
Gamification through AR/VR
Gamification is now a common tactic for raising consumer involvement in mobile apps; AR/VR goes one step further to provide an engaging experience. AR/VR can turn any activity---from scavenger hunts to fitness challenges to puzzle-solving into immersive experiences.
Mobile apps can inspire consumers to participate more regularly and for longer periods by turning daily chores into games. From USD 10 billion in 2022 to USD 116.68 billion by 2032, the gamification market is predicted to grow.
For example, Niantic's Pokémon GO made an interesting, location-based game using AR that drew millions of gamers into the streets to hunt virtual animals. The popularity of this software proved the great possibilities of AR/VR for increasing user involvement and developing a dedicated clientele.
Improved User Personalization
Customer engagement depends mostly on personalization, hence AR/VR integration helps mobile apps to provide quite customized experiences. AR/VR technologies can provide tailored content that speaks to particular users by leveraging consumer preferences, behaviors, and location data. In a retail app, this could include tailored recommendations; in a gaming app, it could include bespoke avatars and surroundings.
An interior design software using AR, for example, might let users see several room configurations depending on their style, taste, and space measurements. Users of this customized, hands-on experience feel more connected, therefore strengthening their relationship with the app and brand.
Interactive Learning and Training Solutions
More engaging and efficient AR/VR technologies are improving learning and training opportunities as well. These features can greatly help mobile apps with instructional content to turn passive learning into an active, hands-on experience. AR/VR can help understanding, retention, and user happiness from virtual classrooms to 3D interactive simulations.
Medical training apps , for example, can replicate surgery using VR, thereby letting trainees practice in a risk-free virtual reality. Likewise, AR can be used in apps for sectors including manufacturing or engineering to offer real-time, step-by-step directions for difficult jobs, hence increasing engagement and output.
Virtual Customer Service Assistants
Customer service is among the most creative uses of AR/VR found in smartphone apps. By overlapping digital instructions or tutorials on a user's screen, AR-powered apps can provide real-time assistance. When a user is having problems with their gadget, for example, they may aim their camera at the broken component and the app will show interactive directions on how to fix it.
