Where We Droppin' Boys?

Hello, OptiMIST People!

Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. This week, we're diving into Salty Springs...or Tilted Towers? Regardless, we are going to take a look into how Epic Games revived Fortnite.

I'm sure most people recall a time where all they did after school was hop onto their consoles and booted up Fortnite to play with their friends. It was a cultural phenomenon all from 2017 to 2019 where kids, teens, and even adults were captivated by the battle royale game. However, as time progressed, the game inevitably lost most of its popularity and player base; a shell of its former self. Several updates were put out in efforts to revive the game but to no avail. However, from November to December of this year, the game was set back to how it originally was attracting the gaming community to come and play the game again. 

Fortnite was able to gain traction again through both brand and nostalgia marketing, blending the two perfectly to encite players. Fortnite as a brand is notorious to gamers, having amassed millions of players over time and has quite a following. Therefore, when Fortnite began going public with the news on their social media, immediately fans were hooked. 

When it comes to the nostalgia marketing, Epic Games went all in. Fortnite has skillfully reengaged its audience by tapping into nostalgia. This season, aptly named "Fortnite OG," serves as an instant nostalgic trigger for long-time enthusiasts. The campaign's catchphrase, "WHERE WE DROPPIN'?" echoes the familiar pre-drop question among teammates, creating a sense of connection to past gaming experiences. By leveraging nostalgia, dormant players are making a return to rekindle the positive memories associated with playing Fortnite.

Epic definitely made the right call using brand and nostalgia marketing to get players back on the battle bus.

Wanna get more insights into marketing? Tune in every Thursday for more KaMIST!

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