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Mahasiswa Ilmu Komunikasi dengan Konsentrasi Studi Komunikasi Massa dan Digital Universitas Atma Jaya Yogyakarta

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Mastering Pandemic and Its Online Lyfe Through SEO

28 September 2020   14:41 Diperbarui: 28 September 2020   14:57 224
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.
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Image 2. Representation of website via Getty Images/iStockphoto via zdnet.com. 

All those three can be concluded that HTML focused on the structure, CSS on the web page appearance, and JavaScript was on the web page action. 

Being SEO's Friendly

Now imagine being a search engine. You have to crawl scanning down the 1.000 word article about steps of making delicious Salmon Mentai Rice? The author, the recipe, ingredients, steps, and which one that seemed more delicious? 

Let’s get acquainted with Schema. 

Schema is a way of organizing your content that would help the search engines have a better understanding of what certain elements on your web pages are, nor what type of information is on your page. The schema process is structuring your data or marking up your content with organizational code. The code provides structure to your data. Furthermore, you can see the list of thousands available schema markups by visiting Schema.org or view the Google Developers Introduction to Structured Data. This also enables special features for your pages in SERPs. The basic action is like reviewing stars, sitelinks, search boxes, and else. 

The Hierarchy of SEO Needs 

Here I’ll show you the most important thing, to set SEO correctly. 

The founder of MOZ, made a pyramid that was similar to the Maslow’s Hierarchy of Needs. Check this out. 

Image 4. Mozlow's Hierarchy of SEO Needs through moz.com. 
Image 4. Mozlow's Hierarchy of SEO Needs through moz.com. 

Same as Maslow’s, we can’t achieve the needs at the top without completing the fundamental needs first. Here’s the 7 key: 

  1. Slow but sure, we have to look after the accessibility of our web page, so the engines can read our website. 
  2. Presenting content that is not just interesting but also helpful for the online “surfers”. 
  3. Optimizing the keyword so it could attract not just the searchers, but also the engines first. 
  4. Giving a great experience to the users by ensuring the fast load speed and compelling UX. 
  5. Making content that is share worthy by using links, citations, and other kinds of “amplifiers”.
  6. Make sure the title, URL, and description is drawn high in the ranks. 
  7. Schema markup so yours will stand out in SERPs.  

Remember that search engines are getting smarter, but they still need our help! Happy SEO-ing :)

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