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Clara Alverina
Clara Alverina Mohon Tunggu... Konsultan - Customer Retention Expert

I'm marketing enthusiastic and inherently understand that the customer is the single most valuable asset an organization can have and driven by the unrelenting pursuit of customer-retention focus, engagement, and customer experience.

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Customer Loyalty Program Vs Customer Retention Program

14 Januari 2020   10:35 Diperbarui: 14 Januari 2020   10:36 338
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 Set Clear Goals for Customers

The aim of your customer loyalty program should be precise. Choose the things that will have a significant impact on your customers. The success of your loyalty program depends on your ability to make correct choices. If you define clear goals and choose the right direction during the initial state, the success of your loyalty program falls into place.

 

 Membership and Subscription

The best way to keep your customers engaged is by offering them new and interesting products. Membership and subscription services help customers to decide what to buy and also keep them updated. Moreover, they also encourage personalized engagement and repeat visits.

 

 Digital Rewards

Building engagement is one of the best strategies to retain customers. So, make sure to create, send and manage digital rewards to your potential customers. When you integrate rewards with your offering, it builds an active and strong engagement.

 

 Referral and Reseller

One of the best ways to win the trust of new customers is word-of-mouth. It is the best sales channel for any business. You can start a referral and reseller program in which your loyal customers refer and sell your products and services in return for rewards like E-gift Card, Corporate Card, Rewards Link or Marketplace API.

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