In order to apply or practice the material provided at the Digital Marketing Program (DMP) organized by Rumah BUMN Yogyakarta (RuBY), my friend and I started visiting MSMEs. On Saturday 12 November 2022, my friend and I visited UMKM Moent Kripik in Sumberagung, Moyudan, Sleman.
Our goal is to visit these SMEs to improve the Instagram account bio @moent_kripik. Apart from that, we also made a linktree and tidied up the account feed. we did this in accordance with the directions given by Rumah BUMN Yogyakarta. Apart from repairing our Instagram account, actually, we also want to take videos of chip production for content needs. However, because the UMKM was not in production, in the end, we only repaired the account.
The MSMEs only produce when they receive orders. The SMEs also shared the problems related to tempeh raw materials, which are sometimes difficult to get good tempeh according to what they want. In fact, the MSMEs have subscribed to the same place.
After our activities at Moent Kripik were finished, we went home and continued to plan content. The types of content we design include product advertisements, games, quotes, production sneak peeks, tips & tricks, and much more. This is in accordance with the material we studied in October.
We hope that the material provided by Rumah BUMN Yogyakarta can be applied properly. In addition, what we practice can help MSMEs become more developed. From the material that has been provided, I have gained a lot of various knowledge about digital marketing.
