Digitalisasi, Pilar Penting dalam Manajemen Pemasaran Modern

Sumber Informasi:

1. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

2. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.

3. Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (4th ed.). Kogan Page.

4. Statista. (2023). Digital Market Outlook. (https://www.statista.com/outlook/digital-markets)

5. European Commission. (2023). Data Protection.(https://ec.europa.eu/info/law/law-topic/data-protection_en)