Positive Impacts and Challenges of OLSHOPS for SMEs in Bengkulu: Need for Appropriate Regulations

2. Digital Infrastructure Improvement

  Local governments need to collaborate with internet service providers and e-commerce platforms to improve the accessibility and quality of internet networks in more remote areas. This is very important so that MSMEs in rural areas or remote areas are not left behind in taking advantage of digital market opportunities.

3. Strict Supervision and Legal Protection

  Protection of MSMEs selling online needs to be strengthened, by tightening supervision of fraudulent practices or the sale of illegal products. Clear regulations regarding the rights of sellers and buyers must be enforced to create a healthy ecosystem for online trading.

E-commerce has opened up great opportunities for SMEs in Bengkulu to develop and access a wider market, but it also brings new challenges that must be faced. For this reason, appropriate regulations, more intensive education, and stricter supervision from the government are needed, so that SMEs in Bengkulu can compete fairly and be protected in the digital market. With these steps, it is hoped that SMEs in Bengkulu can utilize the potential of e-commerce to the maximum and contribute to the regional economy more optimaly.