Makaroni 'Ngehe'? What’s That?

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Macaroni is one of common snacks in Indonesia. Everybody loves it and sometimes eats it as a side dish. This kind of snack is absolutely popular in our community, especially for 90’s generations. It reminds us when we were in the school canteen at break time, doesn’t it?

The fried macaroni is basically mixed by sweet seasonings. The addition of chili powder may boost the hot sensations for spicy food lovers. Nowadays, there are so many vendors which sell this kind of Italian chips. But, this one is different! It’s called “Makaroni Ngehe”. What does it mean? What does the vendor think about by making this unique name? so Interesting.

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People will be surprised and come up with curious feelings when crossing the Makaroni Ngehe’s branch outlet in Foxtrot, Pondok Indah,South Jakarta. For those who are not familiar with this jargon, you may do some research on it. Ngehe is a Indonesian slang word, literally means the expression of madness or feeling annoyed. Since this word is used only in casual context and considered as a rude word, Ngehe reflects the main expression from the consumer who eats the spicy Makaroni Ngehe. The first word that will come out from their mouth is mostly the word Ngehe!

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The snacks offered there are fried and boiled macaroni, otak-otak (grilled fish cake), and bihun kering (dried vermicelli) while the macaroni is the most wanted menu among others. Makaroni Ngehe is absolutely affordable. By paying Rp5.000, you can get a pack of macaroni that you have ordered. You can also order the mixture of several menus in a pack with that price. Besides, the attendants at the outlet wear the brand’s T-shirt as the uniform, making the brand is strong and familiar in people’s mind. For those who are crazy about spicy and crunchy food, this is nice to be consumed along with friends and families, anytime, anywhere.(RD)

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