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Elemen-Elemen Probabilitas Pemasaran (Probabilistic Elements of Marketing / Marketing Mix)

13 Februari 2015   19:51 Diperbarui: 17 Juni 2015   11:15 122
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[caption id="" align="aligncenter" width="525" caption="Our Office (Taken from Our Facebook Page : www.facebook.com/ardiantoconsult"][/caption] Taken From : https://www.linkedin.com/pulse/elemen-pemasaran-ardianto-consulting-and-incubation A. Business Marketing : Location, Advertising, Letter & Whitepaper, Tender, Businesses Oriented Coverages, Convention, Function-Profit Oriented, Consulting, Sponsorship, Customer Profile Search, Ceremony and Commercial Medias Channels B. Government Marketing : Tender, Lobbying, For-Gov Advertisement and "SuperMan" News Media Channels C. Consumers Marketing : Location, Style Based Advertising, Industrial Design, Consumers Oriented Coverages, Customer Experience, Customer Satisfaction, Exhibition & Style Based Media Channels General Marketing Elements (Marketing Mix) a) Account Payable – Marketing Goods & Materials (Supplier) b) Account Receivables – Customer & Clients c) Advertising d) After Sales Services e) Awards and Ceremonial f) Bulletins g) Congratulation, Celebration Cards & Parcels h) Consistent Motivating and Inspirations i) Consultations, Helps and Services j) Consulting, Deployment and Customization k) Convention & Trade Show l) Coupons and Discounts m) Customer Record Card n) Customer Satisfaction o) Customers Incentives Points p) Distributions (Networking) Volume • Distribusi Intensif • Distribusi Selektif • Distribusi Eksklusif q) Distributions & Advertising Network for Services • Outlet Retailer • Minimarket • Supermarket • Hypermarket • Outlet Grosir • Outlet Semi Grosir • Toko dan Kios • Perusahaan Dagang • UD, PD dan Perusahaan Kecil • Koperasi • Hotel • Mobil atau Van • Shopping Mall • Rumah Toko • Rumah Kantor • Kawasan Industri • Dan Berbagai Kluster Perusahaan (Institusi) Lainnya r) Distributions & Advertising Network for Goods • Hypermarket and Shopping Malls • Institusi • Minimarket • Outlet Grosir • Outlet Retailer • Outlet Semi Grosir • PD Pasar • R1 P&D dan Toko • R2 Warung • R3 Gerobak • R4 Van atau Mobil • Supermarket s) Distributors (Networks) Coverages • Distribusi di Jalan-jalan Besar • Distribusi di Jalan-jalan Kecil • Distribusi di Gang-gang t) Event - Sponsored, Third Party u) Event Promotion - First Party v) Exhibition and Show w) Experience Marketing x) Good Name Development or Brand Reputation & Popularity y) Guarantee & Replacements z) Ice Breakers and Games Promotions aa) Interior Design bb) Medias • Audio Clips • Baliho dan Umbul-umbul • Billboard • Booklets • Brochures - Pamphlet - Leaflet • Business Card • Catalogue • ID Card • Marketing Letter and Whitepapers • Neon Box • Posters • Shop Sign and Sign Board • Stickers • T-Shirts, Hats, Uniforms & Bags • Video Clips • Websites cc) Merchandising & Stable Placement Visibility dd) Networks ee) Neuro Psychology : • Kognisi (Cognitive) • Persepsi (Perception) • Harapan (Subconscious) • Penglihatan/Pendengaran/Penciuman/Pengecap - Kesadaran (See / Hear / Smell / Taste - Conscious) • Stimulation (Experience) • Kognisi (Cognitive) • Persepsi (Perception) • Harapan (Subconscious) • Penglihatan/Pendengaran/Penciuman/Pengecap - Kesadaran (See / Hear / Smell / Taste - Conscious) • Stimulation (Experience) • Lama Daya Ingat (Memory Duration) : Conscious Memory (Short); Subconsious & Stimulation Memory (Medium) ; and Meaning/Emotional/Spiritual Memory (Long)ff) Press Relations gg) Pricing hh) Customers and Clients Identities ii) Public Relation jj) SDM Placement By Human Character & Outlet Types kk) Seminars and Workshops ll) SPG, Marketing Development & Sales Force Planning mm) Stylish Design nn) Surveys and Marketing Data Mining oo) Sales Management pp) Tender qq) Ticketing rr) Transaction Closing Techniques • Profile & Information Acquiring and Communication • Matching, Introduction & Offering • Negotiating, Specification Change & Payment Set • Reminding and Reasking • Transaction Closing & Money Transfer • After Sales Services ss) Travel Routes and Times • Area I (Jalan besar, Jalan kecil dan Gang) • Area II (Jalan besar, Jalan kecil dan Gang) • Dst Dst Dst Dst tt) TV and Radio Show Programming Ardianto Consulting and Incubation Jl. Pukat (Asrama POLRI Pasar Merah) No. 16 Medan - Sumatera Utara HP : +62 822 - 7394 - 3594 Email : ardiantopro@gmail.com Linkedin : id.linkedin.com/in/ardiantopro BBM Channel : C002728F5 BBM : 53A8E86F Skype : ardiantoconsult Facebook : facebook.com/ardiantoconsult Twitter : twitter.com/ardiantoconsult Short technical commentaries made in Social Media & Blog are short technical abstract only. Full materials consist of productivity potential (benefit & profit), potential risks & potential losses mapping, ideal technical structures, formulas & quantitative methods, diagrams/thematics/blueprint/map, applied data (statistical) optimization and standard operational procedure (include law instructions). With option (conditional) making the prototype. We will provide frequent seminars at certain places in Medan. Materials and Publications will be delivered by notice.

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