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Yohana ElfridaDelpi

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Why Are People So Into Zodiac Right Now?

Diperbarui: 12 November 2022   22:27

Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.

Humaniora. Sumber ilustrasi: PEXELS/San Fermin Pamplona

She's such a perfectionist! She must be Virgos.

Have you ever associated a person's behavior with their zodiac signs? Do you believe that a person's personality is related to their zodiac sign?

Before we discuss further, do you know what zodiac is?


What Is Zodiac?

The word "zodiac" comes from the Greek (Zodiakos Kiklos) which means circle of small animals. Which amounts to 12 characters.

So this zodiac sign is actually part of astrology. Astrology deals with how the movements of celestial bodies such as the stars, sun and moon can affect human life like when we were born, our character, or our future destiny. For this reason, many scientists criticize and reject astrology as part of science. Because, according to them, celestial phenomena have nothing to do with the fate of a person.

But.. there are still many people who believe in the zodiac. In fact, some people associate certain personalities with their zodiac signs.

"Why do people believe in zodiac?"

It's all about psychology. When reading zodiac predictions, many people feel 'special', that these predictions are accurate and that they are very relevant. For example "Cancer is affectionate and sensitive, while Leo can lead." This is a very common explanation. But individuals already believe in the zodiac and tend to align it with themselves." This psychological phenomenon is known as the Barnum Effect.

The Bewitching Barnum Effect

The Barnum Effect or Forer Effect, also known as the Barnum-Forer Effect, is a psychological phenomenon when people assume accurate descriptions of themselves that appear to be tailor-made for them, even though the description is actually very general and applicable to many. It is a psychological phenomenon that accepts an accurate description of itself. This effect explains why many people believe in non-scientific practices such as astrology, divination, graphology, aura reading, and certain types of personality tests.


You don't just experience the Barnum effect when reading your zodiac predictions. In fact, this effect is also utilized in the marketing strategies of various brands. For example, Netflix, Spotify, etc. In any case, the Netflix application has a "Top picks for you" section, also known as movie and series recommendations, that seem aimed at you. Even if this is just the result of Netflix's AI (artificial intelligence) analysis based on the movies and series you've watched.

What about you, do you still want to believe in zodiac, or just for fun? What do you think about zodiac? Let me know in the comments! :)

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