In this fifth meeting, Communication Studies students at Aisyiyah Yogyakarta University (UNISA) and 10 other UMKM are carrying out activities at Rumah BUMN Yogyakarta, on October 21 2022 to be precise. Mr. Bondan Satria as the speaker presented his fourth material regarding Social Media Strategy and Optimization.
He discussed marketing strategies on social media and optimizing it itself, namely using social media, and what we need is a social media account as a forum for marketing. In its application, as explained by Brother Bondan Satria, we are required to have a pillar account and require 4 (four) accounts, where one of the accounts is the primary account or the original account, while the other 3 (three) accounts are the backup/marketing accounts. its products, for example, can be for relaxing.
Pillar content has three (3) stages in it, namely there is a first topic with the process of making a product that can explain some of the ways to mix and so on. The second topic is buyer testimonials in the form of reviews after trying the product, just an example from the UMKM that we are working on, namely Moent, which is a variety of chips, including mushrooms, intestines, tempeh and of course without MSG. Finally, the third topic is a tip, for example, our chip product gives tips so that this snack can be enjoyed anytime and anywhere without fear that it won't be crunchy anymore even though it's been opened.