TWS (pronounced 'Two-Us'), the rookie boy band from HYBE and PLEDIS Entertainment , has set the kpop singers industry scene abuzz with their latest pre-release single "hey! hey!" and its accompanying music video, launched on June 5 (KST).
This energetic track is a sneak peek into their upcoming 2nd mini album 'SUMMER BEAT!' which is scheduled to drop on June 24 (KST).
The Concept of "hey! hey!"
"Hey! Hey!" tells the story of a solitary youth finding camaraderie and shared dreams with others, forming a team that supports each other's aspirations. This narrative mirrors TWS' own journey and reflects their unwavering passion for their craft.
Musical Style: 'Boyhood Pop'
Maintaining their unique musical style known as 'Boyhood pop,' "hey! hey!" is driven by powerful guitar riffs and heart-pounding drums, creating a vibrant and energetic atmosphere reminiscent of a cool summer day by the ocean. The refreshing vocal tones of TWS members further enhance this summer vibe.
The Music Video
The music video for "hey! hey!" takes viewers on a spontaneous journey with TWS as they embark on a memorable trip. From playing basketball on the street to capturing scenic photos from a bus and enjoying the beach at sunset, the video captures the essence of youth and genuine camaraderie.
Choreography and Anticipation
Anticipation is building over the choreography teased in the music video, with fans wondering if "hey! hey!" will replicate the viral dance craze sparked by their debut title song "plot twist." Known for their catchy melodies and dance moves, TWS aims to once again capture the hearts of their fans worldwide.
TWS's Journey and Success
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TWS made their debut last January as PLEDIS Entertainment's first boy group in nine years, following in the footsteps of the iconic K-pop group SEVENTEEN. Their debut mini-album 'Sparkling Blue' was a half-million seller, setting high expectations for 'SUMMER BEAT!' which is poised to continue their upward trajectory.
Conclusion
With "hey! hey!" and the upcoming 'SUMMER BEAT!' mini-album, TWS continues to carve out their niche in the K-pop landscape with their unique musical style and infectious energy. As they gear up for the album release on June 24 (KST), fans are eagerly awaiting what promises to be another milestone in their young career.