Training at Rumah BUMN Yogyakarta (RuBY) has held its 5th meeting. In this meeting 20 communication science students UNISA and 10 UMKM Yogyakarta received Basic Copywriting material & Copywriting Elements "Creative Copywriting" by presenter Bondan Satria. (25/10)
The material this time is to learn how we have to write good captions on social media in order to get a good response from followers on the social media of respective MSMEs. This copywriting intends to do extensive marketing or advertising as outlined in a text.
When writing this copywriting, the writer must be able to direct one caption point to one person. Why? This will make it easier to get responses or comments from followers on social media.
Therefore, when writing captions there are things that must be considered, such as understanding the product to be promoted, understanding the customer, and understanding the target market to be addressed.
Besides that, when writing there is nothing wrong with doing hyperbole (exaggerating) to attract the attention of followers to know about our products in detail.
Therefore, MSMEs must be able to understand writing captions that can attract the attention of followers with products that we have previously uploaded. With this interest, it can make followers want to buy products from these MSMEs.