As many as 20 communication science students at 'Aisyiyah Yogyakarta University and 10 Yogyakarta MSMEs took part in a training workshop organized by Ruby in the context of UMKM collaboration with UNISA Communication Science students.
Has undergone the 2nd training with the theme of Branding Fundamentals "Brand Persona & Research". This workshop was held at Rumah BUMN Yogyakarta (RuBY). This speaker is explained by Bondan Satria.
Bondan Satria, explained to students and MSMEs that strengthening branding fundamentals is very important for ongoing MSMEs. Today's customers trust a product that already has a previous name. Therefore, it is highly recommended for MSMEs to form good branding when carrying out promotions.
When a customer wants to buy an item, the customer will see which brand they will choose. Because the more famous a brand is, the more customer trust will be in the quality of the product.
So, in fundamental branding, we try to maximize promotions to create a good perception and reputation so that customers have confidence in the brand we have founded.
