Through their campaign which is #CashbackGoPayCoins, the official gojek adds official payment tools for the entire Gojek app service, which is GoPay Coins. Previously it could only be used for transactions on Tokopedia, now GoPay Coins can be used anyway for dining messages with GoFood, sightseeing with GoRide, GoCar, or GoBluebird, and shipping items with GoSend.
The concept of campaigning GoJek this time is the phenomenon of scattered coins. Then some instagram accounts such as @folkative and @ussfeed join to enliven the campaign by uploading photos of giant blue coins scattered in the suburbs June 5, 2022. Then 2022, on June 8, GoJek posted the official campaign advertisement through their media social account @gojekindonesia. It certainly gets a positive response from GoJek users.
A lot of them gave excited comments as at last their curiosity was missed due to the scattered giant coin phenomenon. The account with username @rita.ernila.c.zega commented, "People are afraid that there is a definite nature phenomenon that they know is terrible. Even though this phenomenon makes me happy to know, the blue coins of GoPay Coins can make pay on the GoJek platform"
Some GoJek users also find it helpful because of this. "It's helpful, because sometimes it gets cash-back in the form of Gopay coin but it's confused what it's used for. Because it can't be used to pay for service transactions on Gojek. I think it makes it easier for users, especially those who often use Gojek everyday, it helps users save their money" said Nova one of GoJek's loyal users.
Alya as a user of GoJek as well as Tokopedia said "GoPay Coins is very profitable for me, because besides being able to be used in GoJek transactions, it can also be used to get large price cuts or discounts while shopping on the Tokopedia app. So the coin is very useful not only for transactions in gojek but also in Tokopedia."
GoPay Coins itself is a loyalty point system in the form of cash-back balances given as rewards to users after the transaction's complete. GoPay Coins can be used without minimum/maximum points exchange limit can also be combined with payment method on Tokopedia. After performing this additional payment method, GoPay gained an increase of 20% on the number of users who have transacted by using GoPay Coins.
