In my opinion, Popular Communications has an important role to support the culture integration as a part of a globalization. A borderless world that is created by the development of communication technology and multinational businesses enables the idea of Global Village to make it real. The word of global village refers to the world that has the same of culture or understanding. While this may be seen as a positive step towards unifying the world but in the other hand it’s consider as the threat for cultural diversity.
Popular Communications enhances the process of mass consumer culture in business perspective. It helps the adoption and adaptation of multinational company product/service such as American fast food that we can find anywhere around the world. TV , Radio, Newspaper and Internet contribute the process of making a new market trend that later can be a global consumerism of products/services.
The future of popular communications will take a part in blogosphere where everyone will write/speak about the recent news or trends in their blog. The reason why people tend to read in the blog than in newspaper because of its originality and the objectivity. People will find what’s new and what’s the next thing in their friend’s blog or any blog that people love. The blog as a new media is also considered as a new place for next popular communications practice.