Kompasiana-Masih Product Branding as part of the DMP Batch 2 Program Rumah Ruby (Rumah BUMN Yogyakarta) conducted Copywriting Training with the Theme of Social Media Strategy and Optimization on Friday (21/10/2022). The previous meeting discussed Content Mapping, but in fact this content mapping is a basis for planning content marketing.
In creating digital marketing content, two accounts are needed, namely the main account and the pillar account. Original/real account and three pillar accounts. The original account is of course an account that is active at any time to market products or product branding.
Meanwhile, pillar accounts are accounts that are used to further introduce one product itself and other products where these other products are still in a group that is similar to the product itself. In a pillar account containing three elements of H (hero, Help and Hub), this strategy will make marketing easier because customers will definitely look for products that can solve their problems.