Application of SME Content Marketing Lapak Karya

Kompasiana-Small and Medium Entreprise (SME) Lapak Karya is one SME that provides order packaging service. This SME is working with Ruby House or BUMN Jogja House to apply copywriting training material for one month at BUMN Jogja House as part of DMP Batch 2  MBKM Entrepreneurship Program. The Lapak Karya  SME is grouped into five group  out of ten. The group consisted of two people from the Lapak Karya team and two students from the communication Studies Study Program, ‘Aisyiyah University, Yogyakarta.

 Student of the Communication Studies Study Program, ‘Aisyiyah University Yogyakarta namely Arfan (20) and Nurul (21) are tasked with helping channel ideas about content marketing concepts. Where the content is wrong is video content which aims to furtherimprove SME Lapak Karya. In addition, this activity was carried out for one month starting  with a discussion on Friday (04/11/2022). As for content creation, it will also start running on Tuesday (08/11/2022).