We all know an e-commerce that is very popular lately, namely shopee. Shopee is an e-commerce site headquartered in Singapore under the SEA Group, which was founded in 2009 by Forrest Li. Shopee was first launched in Singapore in 2015, and since then shopee has expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Every month the shopee are sure to hold a massive sale event and they often invite guest stars to celebrate and attract attention from the event. This month, to be exact, in December Shopee is back to holding its sale event on the 12th of the 12th month or called shopee 12.12.
This event was enlivened by inviting Korean artists who are already very famous and well-known in the world, namely black pink. Black Pink is a South Korean female singer group formed by YG Entertainment, which consists of members such as Jisoo, Jennie, Ros, and Lisa. With a guest star that really attracted the attention of many people, especially fans of blackpink, shopee also used this opportunity as a means of promotion and to attract buyers to use the Shopee application more often as a means of their shopping. By placing advertisements in the form of videos, images, billboards, posters, or promotions through social media. These advertisements are displayed in various places offline or via media platforms.
This advertisement aims to attract the attention of buyers to want to shop at shopee and as a door prize shopees will give free tickets to be able to watch black pink concerts, if we shop as much as possible through shopee e-commerce and from the thousands of people who participate in fighting over these free tickets 2 winners will be randomly selected who can qualify and have the opportunity to get tickets to watch the blackpink concert for free. This advertising or promotion method can be said to be quite successful and has succeeded in attracting the attention of buyers so that buyers will prefer to shop at shopees to get free black pink concert tickets.