CREATING VALUE FOR TARGET CUSTOMERS
What is Market Segmention?
Reporting from the book by (Kotler P. Armstrong G. Harris L.C. He H,2020) Market segmentation is dividing the market into distinct groups of consumers who have abnormal needs, characteristics, or behavior, and who may aspire to separate trading patterns or mixes.
While targeting the market itself is evaluating each market the impact of section quotations and selecting single or more chapters to serve.
There are a number of types of Consumer Market Segmentation, namely:
1. Geographic Segmentation
Dividing the market into odd geographic divisions, such as countries, states, regions, counties, cities or even neighborhoods.
2. Demographic Segmentation
Dividing the market works according to reasons such as age, life span, gender, overtime pay, occupation, education, religion, ethnicity, and generation.
3. Gender Segmentation
Dividing the market has an odd turn based on gender.