Nike Launches "Winner Stays" Ads Ft. Professional Football Players

This ad opens with two soccer teams challenging each other. In that game, two teams challenge each other in a pick-up game where the winner stays on. Initially the captain of the first team said that he became Cristiano Ronaldo and was followed by the captain of his opposing team who became Neymar Jr. As the match progressed, his teammates were also the names of players who had special skills / professional players such as Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain.

Ronaldo scored his first point and taunted one of the opposing players by saying "the crowd went wild". Then the player who was teased showed the thousands of people shouting his name all over the field. The teased player also showed off his nike shoes called "Magista", but Ronaldo responded with his new "Mercurial Superfly" shoes which will be released at a later date. The match continued, many professional players came, such as Gerard Pique, David Luiz, Andres Iniesta, etc.

The match was getting fiercer, where Neymar Jr scored a goal and the score became 1-1. Followed by Iniesta and Rooney who scored a goal with a score of 2-2. The match heats up and they finally collide tackles. Until finally there is one player who has not changed is dropped in the penalty box. The youngster took advantage of the moment and scored the penalty, then everyone was excited with the final score of 3-2.

From this advertisement we can see that Nike is very careful with its marketing strategy. We can see how Nike endorses professional players in football, such as Cristiano Ronaldo, Neymar Jr, Zlatan Ibrahimovic, etc. They use all the players they endorsed in this one ad. Of course people will be interested in watching this ad, and of course Nike doesn't forget to advertise some of the jersey and shoes worn by its players.

Overall, this advertisement is of high quality and the concept of this short film that is being promoted by Nike really attracts the attention of football fans as well as audiences with the products they sell.