Talking about K-pop, there seems to be no end to it.
K-pop is famous not only among teenagers but even among children and parents too. Korean pop or known as K-pop is very popular in the world and in all countries, one of which is Indonesia. K-pop is a type of music popularized by Korean girl bands or boy bands and also solo singers.
Here are some reasons why K-pop is so popular:
1) Target Market
One of them is paying attention to the target market, the thing that can make music popular. K-pop knows very well how to target the market by targeting young people who have an energetic and passionate souls. But not only young people, but K-pop also targets their market by targeting the elderly.
2) Visual
K-pop idols have handsome and beautiful faces, so they have very charming visuals and make many people interested in them. The more handsome and beautiful the visuals in the group, the higher their popularity.
3) Talent (Dancing and Singing)
K-pop is always about dancing and singing right? Yes, that's right, apart from being handsome and beautiful, K-pop idols also have talents that make people interested in them. Just like visuals, the higher the intensity of dancing and singing, the higher the quality and popularity of the group.
4) Song Lyrics
Talking about song lyrics, it is identical to Korean. The lyrics in K-pop music are not without meaning, there are moral messages that can be taken in the lyrics of the songs they sing so that those who listen to the music can get carried away.
5) Fashion
Talking about K-pop, we are talking about fashion, yes "All About Fashion" Many of the fans love their unique and beautiful fashion.
6) Concept
In addition, all the concepts have been organized in detail. Starting from the personnel and training, songs that are pleasant to listen to even for those who don't know the meaning, to stage actions and video clips. The arrangement of interesting concepts and audiovisuals is one of the keys to how Korean music can ultimately be very global.
That's some things about "Why is K-pop so Popular?"
From: Inna M Woretma
3rd semester, University of Muhammadiyah Sorong