What was Amazon Then & Is Now
Amazon was established in 1994 as an online store platform to sell books. Jeff Bezos who is the richest person on the planet is the founder of Amazon. Graduated from Princeton University in 1986, then he worked at several companies such as Fitel, Bankers Trust, and D. E. Shaw & Co.
The last place where Bezos worked had influenced him on how Amazon becomes now. D. E. Shaw & Co is a hedge fund firm which emphasizes on complex mathematical modelling to exploit anomalies in Wallstreet.
Bezo's was tasked in his early work time in the firm to investigate the new-coming phenomenon of WWW (world wide web). The internet: the mother of all networks; the information highways; the remote control to the world; anything that people call upon it.
Amazon is not only an online bookstore. Beyond of that, it collected the data of their users. All of user behavior is tracked and recorded, even the move of the cursor. It could be seen what user is seeing, scrolling, pausing, putting in the basket while they're surfing on the site. Amazon than would have enormous data of books market that no other physical bookstore ever had.
Amazon bookstore was just the beginning. The data driven company has transformed itself by becoming today's world's largest online retailer following other businesses in cloud computing, digital streaming, and AI (artificial intelligence).
Do you know that Netflix, LinkedIn, Facebook, BBC, ESPN, NASA are using Amazon web services?
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