Now, with the era of globalization, everything is sophisticated and easy. including marketing a product. Lots of effective and creative marketing methods are used to improve brand quality, but my favorite is to use the old, yet "dead" way of getting attention.
As said in the book English for FISIP "instead of paying the high price for short-lived marketing campaigns online, why only achieve attention the old fashioned way?" but in this online world, getting attention has its own way, namely by SEO or search engine optimization. SEO means the process of optimizing the website and all its aspects (content, system, etc.) so that it ranks well on search engines like Google. What appears on the first page of Google search results is a page from a website that has been optimized (through SEO). This is the importance of SEO, when almost all internet users rely on the giant search engine, Google.
Apart from SEO, there are three suggestions for earning attention from the target audience, namely
Share Your Authentic Ideas
To raise brand awareness, cultivate leads and engage prospects. It can be a fantastic first step to give people a reason to care by sharing your honest ideas. If your views are important to your target audience, you are well on the way to providing them with a reason to listen. A great place to start is to post a blog and there are different online platforms to help you build and customize content to appeal to your customers. Your posts in your blog should be varied, informative, and most importantly, on a consistent and regular basis. Blogging also reveals a certain degree of discipline that you have to put your brand in the markets where you compete as a thought leader. You end up building an authentic brand voice known and searched out by your target customers with commitment and ruthless consistency.
Celebrate Your Heroes
Each brand has great stories to tell about its clients and their trials, tribulations, defeats, and accomplishments. A perfect way to get attention and stand out from the crowd is to tell a great story, a tale that your heroes celebrate. The people who use your goods and services and produce impressive results, after all are heroes in their own right. You just need to make them understand the reality and celebrate it.
Assure Your Place Reflecs Your Brand
Your business position is also an opportunity to shape your customer's first impression of you and your company. In addition, if you don't pay attention to it, your workspace can be giving your customers the wrong signals. The atmosphere of the workplace and the general office vibe" often play an important role in giving clients non-verbal cues. Your office's innovative architecture and aesthetics have the power to express your values, your operating principles, and even your goals as a brand instantly. Your room should allow your workers to delight your customers more productively and efficiently. They will in turn, give your clients a reason to participate, a reason to buy, and most importantly, a reason to stay.
Refrences:
English For FISIP