Content Marketing

Content Marketing Basics.  Anyone know what content marketing is?

     Content Marketing
     - Long term strategy to build relationships with customers.  By: Creating quality content, relevant, consistent, and in accordance with the "customer journey"

     -DO NOT sell content
     - BUT selling based on content
     - ANALOGY: Magazines
     What are some examples of content marketing?
     Content Map
     Adjust Customers to MARKET Temperature.
     TEMPERATURE SIGNS: Cold, Warm, Hot Cold: Foreign.  Need to get acquainted.  warm.  Acquaintance, Need to Crush.  hot.  Destroy.  Need to be partners.
     The formula: Collection, Selection, Acceptance.  Collection of Acquaintances, Selection of Lovers, Acceptance of Partners.

     Example Content Map
     Cold : (Introducing the dangers of acne, direct them to buy our products) - Danger of acne
     - Acne Hinders Career and Relationships
     Warm: (The advantages and differences of our products)
     - 17 advantages of BondanGlow in getting rid of acne - Why Ronaldo and Messi use Bondan Glow
     Hot: (Trust me, make it happen. Seal the deal. Shoot. - 10% off first time buyer
     - Vouchers 50rb

     Wow, it turns out that content marketing is very broad in scope.