1 Billion Tourist, 1 Billion Opportunities: What a Great Campaign!

"If this international tourist buys local products today, they’ll be supporting the community they visit through income and jobs. If they use the same hotel towel tomorrow, they’ll be saving energy and water. Now imagine if each one of the one billion tourists did the same. It’s up to all of us, every single one of the one billion tourists, to make our actions count. Only together can we transform one billion tourists into one billion opportunities".

What a great global campaign! 1 billion visits open 1 billion opportunity. I think, what did Taleb Rifai, The United Nations World Tourism Organization Secretary-General Taleb said is quite makes sense. For me, this is more than just the announcement of statistical targets. It is a hope. The great expectations which may realistic and very well be true that encouraging many. The excitement is not just belong to the tourism. It is very likely positive impact on those who responded with a significant action.

1 billion is a large amount of captive market. a very large number and be unthinkable in the past. A mobilization activities that can only be done with mass socialization. It is happened right now. It is the time of social media and booming through mobile devices by the basic character of human social being Factors that is influence one another, to be the most dominant factor.

This phenomenon is very easy to understand. Indeed, the most thing to be observed is our respon over this social media advantages for the national interest. Social media is the answer to the most responsive to the meager of the tourism development budget at many developing country. preparatory steps and improvements should be done.

Time for us to respond to this great advantage by increasing creative education. It's useless having potential asset such as tourism destination, if we are not able to manage and self develop, simply invite experts from other countries to empower our own. The issue is not about limits of smart human resources. But how to build the synergies between government, creative industries as well as all local, and national stakeholders for the development of the nation do not relax and sceptic about creative development. It is also not only about big money but please pay attention to endorse and support the mission and large- long-term nationat program according to it.

Doddy Hidayat

Bloggers, Speaker & Independent Creative Consultant

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