Lihat ke Halaman Asli

Dival

Mahasiswa

Know Customer Development Process Terms

Diperbarui: 29 Agustus 2024   18:31

Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.

Rintisan memahami dan mengidentifikasi target market startup/dokpri

CUSTOMER DEVELOPMENT PROCESS

Customer development is the part of a lean startup concept that determines whether a product or service is relevant to customer needs.

Customer development process helps your startup to:
- Minimize challenges when product market fit
- Save time and money
- Understand target customers better
- Data-driven approach


Key steps in customer development process :
1.Customer discovery
a) Define hypothesis
- What are the customer's most significant pain points?
- How much would they pay to solve those pain points?
- Does your product or service solve those problems?
- Do potential customers believe that your concept will solve their problems?
b) Conduct interviews
c) Validate the product idea

2.Customer validation
- MVP is the earliest version of a new product
MVP functions only for basic functionality with the aim of getting first feedback from customers

- Introducing the product to the market using positioning

3.Customer creation
Some of the ways you can get your customers to share information with you
- 1-on-1 interviews
- Online survey
- Focus groups

4.Company building
At this stage, expect MPV to grow in line with your startup business. You will need more people to help design the best products for customers. You'll need a few new departments and design an optimal work system for customers. You can conduct follow-up sessions of interviews to finalize the features that suit the customer's needs.

Raehandival Atmaja 22018260/dokpri

Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H




BERI NILAI

Bagaimana reaksi Anda tentang artikel ini?

BERI KOMENTAR

Kirim

Konten Terkait


Video Pilihan

Terpopuler

Nilai Tertinggi

Feature Article

Terbaru

Headline