2023 Brand & Marketing Communication Trends Prediction - Part 1

Yeay, soon we will enter 2023. We have heard a lot of negative issues such as world economic problems (recession). How do we respond to our brand plan in 2023, here are some of my predictions regarding brand & marketing communication Trends Part 1

1. Indonesia will have many local talent (musicians, art, etc.) that have loyal fans
2. Influencers and Netizens will often create Live VLOG content and share stories with the audience
3. Brands & Influencers will start activating and creating exclusive content on social media (monetize social media)
4. Young Generation are starting to be aware of finances and really manage their finances, which are called financial geeks, but the money they save will be used for short term (for healing moment).
5. The education industry, especially universities, will start to hype up among young people. and his communication style doesn't look old
6. Gen z began to realize and question what his life would be like and why they was born
7. The young generation is starting to see and explore science theory because it looks interesting and makes sense. an example of quantum theory
8. Gen Y and Gen X seniors prefer moments of nostalgic content such as games, songs, movies etc

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