In order to carry out digital marketing program (DMP) activities held by Rumah BUMN Yogyakarta, students are assigned product branding from the UMKM they assist respectively. UNISA Communication Science students from group 7, whose members are me Fifah, and my friend named Linggar, went onside to UMKM. The MSMEs that we assist are Moent Kripik.
MSMEs from our group are active in participating in various activities, one of which is the Jogja halal fest. The event will be held from 3 -6 November 2022 at the Jogja Expo Center (JEC). There are various series of events at the festival, starting from exhibitions of products and services for the halal industry, national seminars, networking and business matching, and many more.
In outside activities to MSMEs and doing product branding, we attended the event on Saturday 5 November 2022, to create content, which will be posted on the Instagram accounts of the MSMEs we assist. We hope that the content that we produce can make these MSMEs increasingly known by the wider community so that the number of customers and sales will increase.