Based on the advice given by Rumah BUMN Yogyakarta (RuBY) regarding content creation for MSME branding, my friend and I went around, creating content planning to make it easier for us to define content concepts. The agreement from our group is that content creation is done 3 times a week, and stories are uploaded every day.
Some of the things and planning content that we have made have received permission from the MSME. So that we can start creating content as planned. In the second week, there are several types of content, namely product advertisements, product advertisement reels, and games. In addition, there are stories every day, including story memes, product photos, Tiktok reposts, and rhymes.
In the third week, there is picture guessing content, quotes, polls, challenges, production processes, and give away. The existence of games and other content is expected to lure followers so they can interact and enliven the comments column. Then in the fourth week, there are unique fact content, product advertisements, and quizzes.
It is hoped that the content planning will be realized properly, and more and more people will become familiar with Moent Kripik products.