During the month of Ramadhan, muslims around the world won't be able to eat and drink between dusk and dawn. This called fasting. Usually on this month, there are many ads which advertise about foods and drinks. Especially on television.
One of the advertisement that make me interest is Marjan Syrup. There is one of the famous brand syrup in Indonesia. I believe that most people in Indonesia, know about this ad because its the most creative syrup ad in Indonesia. The iconic things of this ad is always to be continued. Around three until four episodes have been displayed on television. When the month of ramadhan almost done, we shall see the end of this episode. Theme of the ad is about sharing and caring. There are many tagline in this ad and the most popular tagline is "Segarnya Marjan, Satukan Semangat Hari Raya". The meaning of this tagline is the sweet flavor from this syrup hope will bringing much spirit on the month of Ramadhan to doing a good things that we can give each other.
So many moral value shall we can get from this ad. Willingness to give resources help or time to others, being truthful and sincere, being considerate and treating others well, showing consideration for the worth of someone or something, believing everyone deserves equal rights and to be treated with respect, and staying control of our words and behavior.
So, are you curious about the next ideas of this ad? Just wait for the next year, and see you on Ramadhan!
Marjan Syrup
