ANALISIS STRATEGI PEMASARAN PERUSAHAAN AYAM PENYET SURABAYA TERHADAP PENINGKATAN PENJUALAN
UIN Prof. K.H. Saifuddin Zuhri, Purwokerto
aryatabahsutrisno@gmail.com
ABSTRACT
ANALISIS STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN AYAM PENYET SURABAYA
Arya Tabah Sutrisno
UIN Prof. K.H. Saifuddin Zuhri, Purwokerto
aryatabahsutrisno@gmail.com
ABSTRAK
Marketing strategy has an important role in determining the success of a company, especially in the highly competitive culinary industry. This article aims to analyze the marketing strategy implemented by the Ayam Penyet Surabaya company in an effort to increase revenue. The research method used is a qualitative descriptive approach, with data collection through interviews, observation and documentation. The research results show that the company relies on a combination of the 7P marketing mix which includes product, price, place, promotion, people, process and physical evidence. Implementing this strategy has proven effective in increasing the company's competitiveness and revenue. Recommendations are given to continue optimizing digital marketing strategies and strengthening consumer loyalty through Islamic value-based programs and innovative services.
Keywords : Marketing Strategy, increased sales, Ayam Penyet Surabaya